Culver’s has become synonymous with mouthwatering frozen custard and the much‑anticipated rotating special known as the Culver’s flavor of the day. In this post, we’ll dive into the story behind this daily treat, what sets it apart from your typical dessert, and why fans across the nation eagerly plan their visits around the latest flavor reveal.
Whether you’re a long‑time custard fan or a newcomer to Culver’s, this guide offers an in‑depth look into everything you need to know about Culver’s daily flavor creations—from its humble beginnings in Sauk City, Wisconsin to its evolving menu that keeps customers coming back for more.
The History Behind Culver’s Frozen Custard Tradition
From Sauk City to National Fame
Culver’s opened its first restaurant in Sauk City, Wisconsin—a town renowned for its dairy heritage. It wasn’t long before the restaurant’s rich, creamy frozen custard and innovative flavor twists became a local favorite. Today, Culver’s is celebrated not only for its famous ButterBurgers but also for its delectable frozen custard creations that keep customers excited about the daily surprise: the Culver’s flavor of the day.
Why Frozen Custard?
Unlike traditional ice cream, frozen custard is made with a higher egg yolk content and is produced in small batches throughout the day. This unique process results in a richer, smoother texture that instantly sets it apart. Culver’s uses only the finest ingredients, ensuring that every scoop of their frozen custard is a testament to quality and freshness.
“It all starts with our rich and creamy Fresh Frozen Custard, made in small batches throughout the day. From there, we add mix‑ins—classic candies, real fruit, salted nuts—to create signature flavors that are distinct and delicious.”
Evolution of the Flavor of the Day
Since the introduction of the first Flavor of the Day—Caramel Pecan—Culver’s has experimented with an ever‑changing lineup. Every day, each Culver’s location may feature a unique flavor, making every visit a new adventure. The daily special isn’t just a dessert; it’s a celebration of creativity and the brand’s commitment to delivering something fresh and unexpected.
What Exactly is the Culver’s Flavor of the Day?
A Rotating Celebration of Taste
Every day, a featured flavor is highlighted on Culver’s digital menu boards and outside signage, inviting guests to try something new. This ever‑changing flavor not only keeps the menu dynamic but also encourages regular visits to experience the next great creation.
Behind the Scenes: How It’s Made
Culver’s follows a meticulous process when creating its Flavor of the Day:
- Fresh Custard Base: Every flavor starts with the signature Fresh Frozen Custard. This custard is prepared using high‑quality dairy products and a careful blend of ingredients.
- Mix‑Ins and Toppings: Depending on the day’s theme, the custard is then swirled with carefully chosen mix‑ins. Whether it’s chunks of real fruit, salted nuts, or pieces of classic candy bars, each ingredient is selected to complement the custard’s natural richness.
- Daily Freshness: Unlike pre‑frozen desserts, Culver’s custard is made in small batches throughout the day. This guarantees that every serving of the Flavor of the Day is as fresh as it can be.
For instance, on one day you might find a delightful combination like Turtle Cheesecake—a blend of salted caramel, cheesecake pieces, and Dove® Chocolate, all mixed into a velvety custard. On another day, you could be greeted with a vibrant, fruity mix like Double Strawberry, capturing the essence of summer in every bite.

Why It Matters to Fans
The appeal of the Culver’s flavor of the day lies in its unpredictability and variety. Fans eagerly check in every day to see what new twist awaits, making it a perfect conversation starter and a way to share experiences on social media. From Instagram posts to enthusiastic reviews on Yelp and Reddit, the daily flavor is a testament to how a simple dessert can create community and excitement.
Top Fan‑Favorite Flavors and Their Stories
Over the years, several flavors have emerged as fan favorites. Here are a few that continue to garner rave reviews:
1. Caramel Cashew

A perfect blend of rich, buttery caramel mixed with crunchy cashews, this flavor has been a longtime favorite among those who love a bit of nutty texture in their custard. Its sweet and salty profile creates an irresistible taste that many fans describe as “addictive.”
2. Turtle Cheesecake

Imagine the classic flavors of a turtle candy bar—chewy chocolate, caramel, and crunchy pecans—blended into a smooth cheesecake custard. Turtle Cheesecake is a decadent treat that combines multiple textures and flavors in one harmonious bowl.
3. Chocolate Heath Crunch

For the chocolate lovers, Chocolate Heath Crunch offers a rich, indulgent experience. With pieces of Heath bar mixed into the custard, every bite delivers a perfect crunch paired with velvety smooth chocolate.
4. Salted Double Caramel Pecan

This flavor is a sophisticated twist on classic caramel. The salted caramel pairs beautifully with roasted pecans, providing a burst of flavor that is both sweet and savory. It’s a flavor that perfectly encapsulates the philosophy behind the Culver’s flavor of the day—innovative yet familiar.
5. Snickers Swirl

A must‑try for candy enthusiasts, Snickers Swirl combines the creamy base of vanilla and chocolate custard with chunks of Snickers candy bar. The result is a playful, indulgent treat that captures the essence of one of America’s favorite candy bars.
Each of these flavors represents Culver’s commitment to pushing the boundaries of dessert innovation while maintaining the comfort of classic tastes.
How to Order the Culver’s Flavor of the Day Online
Step‑by‑Step Guide
Ordering the Culver’s flavor of the day online is simple and convenient. Here’s how you can get your daily dose of frozen custard goodness without stepping out of your home:
- Visit the Official Website: Head to the Culver’s website and navigate to the “Flavor of the Day” section.
- Find Your Local Restaurant: Use the Flavor of the Day Finder by entering your city, state, or ZIP code. This tool shows you what flavor is featured at your nearest location.
- Customize Your Order: Once you’ve selected your restaurant, choose your dessert style—whether you want your custard in a cake cone, waffle cone, dish, or even a pint to take home.
- Explore the Menu: For those who love creating their own concoctions, use the “Create Your Own” option. Here, the flavor of the day should appear as one of the options in the scoop size drop‑down menu.
- Place Your Order: Add the selected flavor to your cart and proceed to checkout. Whether you’re ordering for pickup or delivery, the process is straightforward and user‑friendly.


Tips for a Smooth Online Experience
- Download the Culver’s App: For added convenience, consider downloading the Culver’s mobile app. It not only streamlines the ordering process but also sends notifications about the latest Flavor of the Day.
- Check for Updates: Sometimes, the online menu may have limited options. If you’re unable to find the daily flavor, check back in the “Create Your Own” section or call your local restaurant for clarification.
- Plan Ahead: Since the Flavor of the Day changes daily, if you’ve discovered a flavor you love, sign up for the monthly Flavor of the Day forecast via MyCulver’s. This service sends email alerts so you never miss your favorite treat.
Finding Your Nearest Culver’s Flavor of the Day
The Power of the Flavor Finder
One of the standout features of Culver’s digital experience is the Flavor of the Day Finder. This tool allows customers to:
- Locate Nearby Restaurants: Simply enter your city, state, or ZIP code to see which Culver’s location is offering the current flavor.
- Stay Updated: The tool is regularly updated to reflect the latest flavor, ensuring that you’re always in the know.
- Plan Ahead: If you see a flavor you’re excited about, you can add it to your calendar or subscribe for email notifications through MyCulver’s.
How to Use the Tool
- Visit the Culver’s Website: Navigate to the “Flavor of the Day” section.
- Enter Your Location: Use the search bar to input your city or ZIP code.
- Explore the Options: The tool will display the current flavor for that location along with details such as available serving styles (cone, dish, or pint).
- Act on It: Decide whether to order online, visit in person, or even schedule a pickup.

This digital tool not only enhances the user experience but also reinforces Culver’s commitment to convenience and customer satisfaction.
Tips and Tricks for Maximizing Your Custard Experience
Explore and Experiment
The ever‑changing nature of the Culver’s flavor of the day means that every visit is an opportunity to try something new. Here are some tips to elevate your custard experience:
- Try Something New: Even if you have a favorite flavor, challenge yourself to try a flavor you’ve never had before. The diverse range—from nut‑laden options to fruity delights—means there’s always something unexpected waiting for you.
- Mix and Match: If you’re ordering from the “Create Your Own” menu, consider mixing two flavors for a custom creation. Many fans have reported that combining a classic flavor with the day’s special can lead to delightful flavor surprises.
- Share the Experience: Custard tastes even better when shared. Organize a “custard night” with friends or family, where everyone orders the Flavor of the Day. Not only is it fun, but it also makes for a great photo opportunity to share on social media.
Ordering Online: Best Practices
To ensure you get the full experience when ordering online:
- Double-Check the Menu: As the Flavor of the Day can sometimes be hidden under the “Create Your Own” option, make sure you scroll through the entire menu.
- Plan for Pickup: If you’re ordering a pint or a larger size, consider planning your visit during off‑peak hours to ensure the custard is at its freshest.
- Use App Notifications: Enable notifications on the Culver’s app to get real‑time alerts about the latest flavor updates. This can be especially useful if you’re eager to try a new creation right as it’s announced.
Conclusion
If there’s one thing that defines the spirit of Culver’s, it’s its commitment to quality, innovation, and community. The Culver’s flavor of the day encapsulates all these values in one daily, delectable surprise. So the next time you’re planning a treat or looking to spice up your dessert routine, remember to check out the Culver’s flavor of the day.